The Evaluation of miHoYo Technology Based on PEST, SWOT and POCD Analysis

In October 2020, a mobile game called Genshin quickly topped the best-selling charts around world. As its manufacturer, miHoYo Technology became focus of newspaper headlines in trice. Overseas markets have shown huge interest this fledgling outsider. The purpose paper is to objectively analyze development status miHoYo, an emerging giant ACGN market. On basis, three different business models will be used discuss detail. At same time, by comparing pros and cons competition, it would possible investigate suitable prospect for while realizing integration between Metaverse industries. According concrete analysis with PEST, SWOT POCD framework, appropriate experience can provided industries future. These results shed light on guiding further exploration upgrading